By Ali Pearce, PepperDigital
Picture this: It’s Monday morning, you wake up late for work and have absolutely nothing to wear. You waste time sorting through your closet, trying on endless outfits and end up sprinting out the door in whatever you haphazardly threw on. Fashion conscious individuals know this feeling all too well. Fortunately, thanks to the Cloth App, iPhone users can now look forward to Monday mornings.
For all those women who grew up in the 90s, Cloth can be considered the 21st century version of Cher Horowitz’s virtual closet in Clueless, aka my childhood dream come true. The idea behind Cloth is that it allows users to snap pictures of their favorite outfits, save them according to weather and category, and then share the pictures via Facebook, Twitter or Tumblr.
The uses for Cloth are endless; its real-time weather integration with wunderground makes dressing for outside conditions a breeze; the categorization feature allows users to see what to pack for a vacation by simply clicking on the “vacation” tag; and its social media capabilities allow users to see what their friends are wearing to certain events before arriving. Considering the fact that my sister, mother and I usually show up to family gatherings wearing the same outfit, the sharing capability is my favorite aspect of the app. Although matching may be cute when you’re five, by the time you enter your twenties, it starts to get embarrassing. Cloth even encourages users to share their outfits on social media by awarding points and badges to those who do so.
As a whole, we are a sharing generation; we spend our days checking in, tweeting and posting pictures to keep our friends and followers updated on our whereabouts. It is no longer enough to have someone that you run into on the street compliment your outfit – users want the instant gratification that comes from a notification popping up.
Watch out Instagram, Cloth’s photo editing features and social media capabilities might just become the next big thing.