By: Rob Longert, PepperDigital

A week or so ago, I was able to catch the James Taylor concert at the Nikon Theatre at Jones Beach.  If you have never been to the venue, I suggest you check it out.  To me there is nothing better than beautiful scenery and great tunes.

Before the JT (he was the original, not the remix) concert, the last concert I attended was Jay-Z at the Izod Center in New Jersey.  Obviously there is a difference in genre, age, venue and style of musicians, but I cannot say whether I like one better than the other.  I am a man of many tastes when it comes to music.  From rap and hip hop, to jazz, rock, folk, and classical, I am up for just about anything.

It was not the gap in music style which stuck out to me but the gap in technology use between the two audiences was extremely evident.  Jay-Z’s concert was filled with digital cameras, iPhones, Sidekicks, and camera phones while the James Taylor concert seemed to be lacking any of the above.  Could it be that people who like James Taylor don’t particularly appreciate technology?  On the surface the answer is no.  I like JT and Jay-Z, and love me some good technology and gadgets, but there could be a positive correlation between age and musical preference and technology use.

Most of the audience at the James Taylor concert were baby boomers.
They know that a ton of new technology is out there, and they see their
children using it obsessively, but there just seems to be a hurdle for
a good percentage of them in adopting these new technologies.  Cell
phones are no longer a new technology, and it is easy to see that most
generations have adapted their use.  They have become a necessity.
Camera phones, on the other hand, still seem like a novelty to many
baby boomers, and they are only used in certain instances.

Maybe it is just that Generation Y
grew up with technology, so we understand it and it is second nature,
but maybe it has to do with the way we view the technology.  When
looking at an event through the eyes of a citizen journalist who is
going to post footage, photos, and audio onto MySpace, Facebook, or
YouTube, it is easy to see why they want to use technology that is
available to them.  There are basically bragging rights that come along
with posting a video or blog post about something you have seen, and,
at a more basic level, a meaningful event can be documented for years
to come.

If we can spin the idea of using technology to become citizen
journalists for baby boomers, do you think it will have a better chance
of resonating with them?

Check out this video of James Taylor from back in the day… it is classic.


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