Earlier this week, The Council of Public Relations Firms and APCO created a website called The State of Blog Relations, geared towards bridging the gap between PR pros and bloggers, in response to the findings of a study conducted they conducted in early 2007.
The site provides detailed graphs and results of CPRF and APCO survey, but goes the next step and provides best practices, based on the survey results. These best practices exist as wikis, so readers can update them and have a say in the content.
Right now, this site is in it’s infancy, but could be a valuable resource down the line for PR pros that would like to learn the best ways to form relationships with bloggers and be successful in their blogger outreach.
Do you think this site is helpful to PR pros? What will blogger reactions be?
-Rob Longert and PepperDigital