By Brian Blank, PepperDigital
Five years ago the iPhone came on the market amid a flurry of speculation, hype and uncertainty but little did we know this ‘sexy’ device would change the world. When the iPhone hit the scene in 2007, RIM’s BlackBerry devices ruled the mobile office warrior realm, Symbian was the world’s largest mobile OS, Palm OS was a viable option and powerhouse, Microsoft Windows had a plethora of programs and apps and Nokia was a dominant force in the handset market. Fast forward five years, RIM and Symbion are struggling holding onto under 2% of the mobile OS market, Palm is now defunct and rolled the OS into webOS, and Microsoft missed a great opportunity coming late to the app-driven smartphone market.
The iPhone changed the way we communicate and created a new, thriving ecosystem with the ability to create applications for the device with the launch of the App Store nine months after the phone hit the shelves. Not only has it changes the landscape of the mobile industry – it has changed the landscape of Apple.
Steve Jobs cleaned house when he came back to Apple in 1997, eliminating many redundant products to streamline the company into the culture we know today. Along the way the company innovated with the iPod and the iTunes store but that would be just the tip of the iceberg. Today, the iPhone accounts for over 40% of the company’s revenue and has given marketers a new vehicle to engage with our customers and fans.
The second-screen experience – using a laptop, tablet or smartphone in conjunction with the TV viewing experience – has taken off with devices like the iPhone and the iPad in conjunction with social networks and social media such as Facebook and Twitter. This gives brands the opportunity to create new avenues to support programming in a more engaging and memorable way than traditional advertising, tap into trends, and be a part of what is capturing the audience’s attention without taking away from the experience.
For marketers and PR professionals, the iPhone has given us many reasons to celebrate (and a few head scratching moments along the way too). The iPhone has presented new business avenues – from pitching new apps, to developing strategies to communicate with audiences and to just communicating better internally.
Whether or not you have an iPhone, BlackBerry or Android phone, you have to thank Apple and the iPhone for pushing the boundaries and changing the market in a positive way. To see the impact the iPhone has had over the last five, Statista put together this interesting infographic. What was your first impression of the iPhone?
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