By Ali Pearce, PepperDigital
When it comes to magazines, I tend to be somewhat of a hoarder. The corners of my bedroom are filled with stacks of Shape and InStyle, with dog-eared articles and torn out pages. I always plan to get back to these articles at some point in the near future, but they usually end up in the black hole of magazines that I now consider part of my bedroom décor. Unfortunately, I never get around to rereading that article on 10 best workout songs or Easy 30 Minute Meals.
Thankfully, for those of you, like myself, who save issues of magazines in hopes of later making use of the articles, Maz has come out with an organized solution to our problem, and don’t worry it’s not a reality TV show.
Maz, a startup that works with magazine publishers to design magazine apps for the iPad, has created a new feature that allows readers to crop images from magazines and directly send the information to Twitter, Facebook, Pinterest or e-mail.
Tearing out articles from magazines to share with friends, or hanging them on the wall for inspiration, has always been a part of magazine culture, but it has not transcended to digital subscriptions until now.
Many brands are already using Pinterest to connect with their fans and posting content directly from a magazine page creates another opportunity for consumer engagement. For example, by taking advantage of the community board feature already on Pinterest, magazines can have users pin their favorite features from each issue. Not only would this increase brand exposure for the magazine, but it would also allow editors to directly communicate with their readers and learn what articles they liked the most. This 21st Century version of “letters to the editor” provides real-time feedback, allows editors to improve the quality of their magazine and also enhances the reader’s experience.
In order to stay competitive in today’s digital age, magazines and newspapers must adapt to new technology and social media integration. Thanks to Maz, they can establish greater brand loyalty with their readers by tapping into a behavior they already have – saving full magazine pages for themselves and friends. All that, and I can finally clean up my bedroom.