By Brian Blank, PepperDigital
Social media has become an integral part of business marketing strategy helping to keep you and your brand in front of current and future customers, promote your products and services, and manage customer service issues.
On top of the challenges of monitoring and engaging with hundreds or thousands of customers on a daily basis, it is also challenging to stay on top of the latest-and-greatest tools and trends. As Twitter is proving to be a great tool to monitor reactions in real-time, the deluge of tweets can overwhelm even the savviest tacticians.
Finding a few Twitter tools to make your job easier and recover a bit of time you can focus on finding more customers and driving deeper engagement.
According to its website, Topsy is a real-time search engine powered by the Social Web. Unlike traditional web search engines, Topsy indexes and ranks search results based upon the most influential conversations millions of people are having every day about each specific term, topic, page or domain queried.
Topsy is a great way to find out what is trending on Twitter and find out where the hottest conversations are happening on a specific topic. Another great feature is the ability to search for experts on a particular subject. If you need to find out who are the top people talking about startups, Topsy can help you find who’s been the most active around that subject. The basic features are free with a more robust “Pro” model available as well.
TweetDeck has been one of the most popular – and free – social media management platforms that was recently acquired by Twitter. With desktop and mobile versions available along with a Chrome app for the browser, getting access to and using TweetDeck is simple and straightforward. You can set up multiple Twitter and Facebook account and manage them all out of one platform. TweetDeck allows you to customize the platform with the most common features a few clicks away, plus there is the ability create custom searches of your own. One of the most useful aspects of the platform is to schedule out messages.
Commun.it is an up-and-coming tool that allows you to keep track of your Twitter network in a smarter, more meaningful way. It displays the people you are influenced by and the ones you are influencing the most. You can also get and update about who is mentioning you and your brand outside your network. They have just launched out of private beta and offer its services free.
Finding out when your network is the most active will help you manage your time, energy and resources. Tweriod scans your followers for when they are most active and will give you some basic information on when you will get the most potential exposure for your tweets and a breakdown of when your followers are online the most. This information is even broken down into weekdays vs. weekends and allows you to see how activity changes for specific days of the week. Tweriod offers basics insights for free along with a premium deeper dive for a nominal fee.
Ever start browsing around and come across a great article or image online and think this would be a great thing to share on your social channels but just don’t want to flood your feed with five articles back-to-back? Then Buffer is the app for you. With browser and mobile apps, along with integration in the major news reader apps, Buffer makes your life easier with a smarter way to schedule the great content you find. Just share the content with the Buffer app and it automatically posts them throughout the day. All you have to do is keep Buffer topped off with great content and the service will share it for you and give you a consistent social media presence all day round, all week long.
Of course, these are just a few of the great Twitter tools out there and a few I find useful and we are always on the lookout for nifty tools to make our jobs easier. What are some of your favorite Twitter tools?