By @LaurenBegley, PepperDigital
OK, I admit it. I’m a pinaholic. I spend a good amount of time on Pinterest for both work and for pleasure and I’m certainly not alone. The number of Pinterest users to visit the site daily has gone up more than 145 percent since January, according to Tech Crunch.
From Whole Foods to the Today Show, there are a number of brands that are using the platform in some creative ways. Whether you are just getting started or looking for ways to improve your existing presence, we want to offer five simple actions you can take today to enhance your pinboards:
Join the Conversation: It is important to regularly post new content to your boards and perhaps even more important to get out and engage with others on their boards. Using the search tool, identify relevant content that you can comment on, like or repin. You can also scan through the most popular content on the Pinterest homepage and share your thoughts on relevant content that is gaining the most traction across the platform.
Improve Your Descriptions: Pinterest is all about search. To ensure that your content is easy to find, make sure that you name your boards with titles that people are likely to search (e.g. “Recipes,” “Jewelry,” “Cocktails,” etc.). With each individual pin, be sure to customize the description and include relevant hashtags when it makes sense.
Collaborate with Influencers: Pinterest allows users to open their boards up for collaborative pinning. This is a great way to engage with others interested in the same topic and build relationships with key influencers who can help you tell your story. To start, identify a handful of influential users who are active on Pinterest and invite them add content to a specific board. As they pin and repin content, be sure to engage with them directly through the comments section.
Tell a Story: Pinterest is a visual medium that lends itself well to storytelling. Consider creating a board that can illustrate an experience or aspect of your audience’s lifestyle. For example, Southwest Airlines created a specific board dedicated to images and stories “From the Window Seat.” There, passengers can share snapshots from 30,000 feet above the ground while subtly reinforcing Southwest’s messaging about providing an enjoyable flying experience. Similarly, we created a board for our client T.G.I. Friday’s that deconstructs its Ultimate Margarita, pinning each ingredient separately.
Track Your Reach: Pinterest makes it easy for you to track content from your website or blog. You can enter http://pinterest.com/source/YOURWEBSITE.com/ and see which images or videos are available on the site. Armed with this information, you can identify brand ambassadors who have expressed interest in your content.